Beijing Tiantian Tong food company report: as a part of modern life, the future development direction of prepared food? Simply put, can use "health, international, convenient" six words to summarize!
Beijing Tiantian Tong food company report: as a part of modern life, condiment food future development direction? Simply put, can use "health, international, convenient" six words to summarize!
First, health: health is the trend of food consumption and the primary concern of mankind in the 21st century.
After Chinese people were freed from the subsistence life in the 20th century, they paid more and more attention to the health of life and the healthy and harmonious development of themselves and the environment. In recent years, the continuous outbreak of food safety crisis, red duck eggs, songhua River water pollution, taihu blue algae, which are closely related to the health of the diet events, prompting consumers in the whole society to pay more attention to health factors.
Under the influence of such international and domestic social environment, the concept of environmental protection and health has been deeply rooted in people's hearts. The development of China's food industry has also paid more attention to quality and health. No preservatives, no pigments, pure natural and healthy food is loved by everyone. For China's quick-frozen industry, which has developed for more than 10 years, products are also facing upgrading and upgrading, so the trend of healthy products will inevitably become the development direction of seasoning products.
Second, international: many people who do seasoning know that there are tens of thousands of seasoning products in the world at present, while there are only 2,000 kinds in China.
At present, Chinese condiment food is limited to traditional ones. After more than 10 years of development, it has entered a state of incandescent competition, and the homogeneity and innovation of products have entered a bottleneck period, which is bound to face category innovation. This kind of innovation is faced with two internationalization needs. The first internationalization is to make The Chinese traditional go international and become a member of the international seasoning family, occupying the global brand network and the international market.
Third, convenience: the simpler the more we can be accepted faster.
Simplification and convenience are one of the conditions for the rapid expansion of all popular elements. Beijing Tiantian tong food company experts believe that seasoning market sales should break through the conventional development mode, must make quick freezing more and more convenient. Only in this way can we make our seasoning products more and more routine and become the life necessities of the emerging urban residents.
Seasoning industry is still a sunrise industry, there is still a lot of room for growth and rise, Beijing Tiantian Tong food company is very worth looking forward to.
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